• Find your value.

    Guiding teams toward more "Eureka!" moments using

    creative strategies and real-world experience.

  • What, Why, and How

    On-site or virtual coaching is tailored

    to the unique needs of your teams, products, and industry

    with an emphasis on clear priorities and current capabilities.

    Agile Workshop Room (c) Laura Peterson

    Product Ownership

    Pragmatic Requirements

    What Should We Do.... First?

    "Why do we need this?" Build story maps, release plans, and idea backlogs that are user-centric and outcome-oriented.

    Crazy Eights Paper Prototypes (C) Laura Peterson

    Project Incubation

    Design Sprints​

    How Might We Delight Users?

    Choose a challenge, prototype viable ideas, get feedback, and make decisions during five intense, focused, and fun days.

    Sailboat Retrospective (C) Laura Peterson

    Agile Coaching

    Continuous Improvement

    Is This the Best We Can Do?

    Discover your ideal goals and map out plans to achieve them with collaborative and creative workshops and exercises.

  • Who

    Meet your team.

    broken image

    Laura Peterson

    Founder, Agile Coach, and Product Manager

    Dynamic leader with 19 years' experience launching high-profile award-winning products while optimizing delivery with teams at The Glover Park Group, POLITICO, BigPoint Games, SoundCloud, The College Board, National Geographic Channel, AOL, and Codemasters Group. View complete CV.


    Geek, musician, DeLorean owner, avid traveler, and triathlete.

  • Feedback

    Testimonials from prior projects

    Design Sprint Facilitation

    "Laura swooped in and helped us organise an incredibly focused week-long discovery sprint that resulted in a cohesive concept that gave us enough fodder to go into rapid prototyping and user testing. It was an extremely helpful process and in turn changed our team's culture to be more hands-on and cross-functionally collaborative. It was incredible to have her with us."


    Aubrey, Product Management @ SoundCloud

    Design Sprint Facilitation

    "Laura was a fantastic facilitator throughout our Design Sprint. She not only helped create a structure and pace for rapid ideation, she helped us grow closer as a team. That might sound cheesy, but when we ran into fundamental differences of opinion that threatened to throw us off course, she provided down-to-earth guidance that helped us work through it. In the end, we had a better product strategy, designs to test with users, and a more cohesive team."

    Brian, former Tech Lead @ SoundCloud

  • n = charity

    At least 2% of n = blue's monthly earnings go to charitable organizations, including former and repeat recipients below.

    American Heart Association

    Boys and Girls Club of Central Virginia

    Doctors Without Borders

    Human Rights Campaign

    Nikolas' Leukemia Treatment Fund

    Suncoast Center, Inc.

    Team GTFO Cancer (St. Jude Heroes)

    United Way of Central West Virginia

  • n = blog

    Postcards from the agile journey

    May 4, 2018 · timeline,star wars day,root-cause analysis,retrospectives,agile culture
    "Really?? Blast... I'm not looking forward to THIS retrospective!" The Empire doesn't use Waterfall. Its ruthless efficiency and innovative technological supremacy are clearly the outcome of Scaled Agile with an entire leeegion of its finest scrum masters awaiting every team need. And, in an...
    May 2, 2018 · priorities,product management,agile
    Early in my career, I moved from technical project management to product. I inherited a large software product midway through Testing phase in a waterfall model, weeks from a global launch. The reality of my new career hit me during my first bug scrub with the team. The question came up: is...
    April 17, 2018 · everyday agile,fun retrospectives,zombies,emotions,workplace culture
    Average read: 5-8 mins Work can be messy, and humans aren't errorless, emotionless robots. Sharing and responding to feedback on a regular basis can be challenging for some teams, especially following a difficult iteration or deployment. Even when the team has plenty of context and is operating...
  • Connect

    based near St. Petersburg / Tampa
    (but ready to travel anywhere!)
    (727) 755-3583